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Discussion Q1: Select one element of the Marketing mix and discuss how marketing research could help that area.  Be specific in your recommendations. Need two answers, both must have reference from at least two peer reviewed academic journal articles and it must be in APA format, no plagiarism. 1.The original answer needed is 350 words 2. Need a supporting discussion answer which should be a minimum of 250 words. Journal Article: – Need 2 copies of different answers for this Journal Article Q: Pick one of the following terms for your research: Integrity, ethical dilemma, conflict of interest, bribery, or fraud. Journal Article Analysis should be answered as follows: DEFINITION: a brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement. SUMMARY: Summarize the article in your own words- this should be in the 150-200 word range. Be sure to note the article’s author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term. DISCUSSION: Using 300-350 words, write a brief discussion, in your own words of how the article relates to the selected chapter Key Term. A discussion is not rehashing what was already stated in the article, but the opportunity for you to add value by sharing your experiences, thoughts and opinions. This is the most important part of the assignment. REFERENCES: All references must be listed at the bottom of the submission–in APA format. Case Study – Need 1 copy  for this case study Q: Read Wells Fargo Banking Scandal and complete the questions at the end of the case study. Case Study should be answered as follows: you will answer the corresponding questions (2 pages minimum).

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