From the Goldsmith & Carter textbook, select either the Porter Novelli (Chapter 12) or Southern Company (Chapter 13) case study for this assignment. Write a five to seven (5-7) page paper in which you: Evaluate the effectiveness of the roles that the strategic leaders played in the formation of the performance management strategy. Develop a five (5) point criteria for evaluating the effectiveness of the talent management strategy and how the data could be collected. Critique the components of your talent management strategy and suggest alternative ways to achieve effective results. Outline the functional expertise component of this strategy and how it optimizes the companys ability to identify highly qualified individuals. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: Compare and contrast the talent assessment and employee performance management processes. Review the process of developing functional expertise and setting and measuring talent management objectives. Use technology and information resources to research issues in talent management. Write clearly and concisely about talent management using proper writing mechanics.